Vitality agree biggest sponsorship deal in history of Women’s FA Cup

• ‘It demonstrates the power of women’s football’
• Vitality agrees three-year deal after SSE contract ends

The financial resilience of top-level women’s football amid the alarming economic repercussions of the coronavirus pandemic was further emphasised on Tuesday when Vitality announced a groundbreaking three-year deal to sponsor the Women’s FA Cup.

“It’s a significant investment,” said Kelly Simmons, the Football Association’s director of the women’s professional game. “It demonstrates the power of women’s football.”

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from Football | The Guardian https://bit.ly/35CXlG0