Australia and New Zealand's winning Women's World Cup bid is a moment of optimism for football

Hosting the Fifa tournament will also open the door to the greatest untapped commercial market in world football: Asia

In 2015, when France was announced as the host for the 2019 Women’s World Cup, the dramatic reveal of the envelope was met with little more than the gentle tapping of keyboards in an otherwise silent, half-empty conference room.

Fifa could not have expected what women’s football would achieve just four years later when the tournament that preceded that anti-climactic moment attracted 1.1bn viewers and smashed records across the world.

Continue reading...

from Football | The Guardian https://bit.ly/3dzOIwe